Beauty of Joseon

Beauty of Joseon was inspired by the ‘Gyuhap Chongseo’ written by Bingheogak Lee, a female scholar of the Joseon Dynasty, and the long-standing wisdom of life contained in it.

Following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy makeup, it interprets timeless beauty and the natural traditional secrets contained within it in a modern way.

Modern Hanbang skincare unique to Beauty of Joseon, connecting the past and the present. Beauty of Joseon uses traditional and modern ingredients together. We create products by mixing the most effective oriental ingredients and modern ingredients that can maximise the efficacy of those ingredients according to various skin concerns.