Oui means "Yes" in French. Director "Wy" Last name sounds same! This brand name is her message to her followers! She wanted to embrace latest generation's culture and trend and interpret in contemporary design for them. So Her brand name "OuiOui (Yes Yes!)" is her response to this generation's requests!
She is known as 1) unique colour combination, 2) signature water drop strap, 3) exceptional leather quality & light weight (beautiful yet still practical) and 4) exciting combinations with many influencers in Korea.
Thanks to her amazing designs, she was chosen as upcoming top 4 bag designers in Korea last year.