I Woke Up Like This is a rising star skin care brand in Korea with their mild botanical formula and great product quality. Especially their sunblock, BB, and Whitening mask pack have become the key star products in this year with amazing IG rave reviews. I also really liked that Han Yona (the founder of IWLT) developed this brand with Cosmax (who is the manufacturer of Lancome, Loreal, and Shuemura products), when she was pregnant. She was looking for some safe skin care for both her sensitive skin and baby inside, but couldn't find one in the market. That is why she launched this brand which has very mild formula!
Why Sunblock first?
As authorized reseller of IWLT, Ksisters chose sunblock + BB as first product. Which I believe it is most essential care for all ladies. The biggest enemy of your skin is Sun. That is why all Korean ahjoomas are wearing big suncap and long sleeve tee during hot summer.
70 % of your skin aging comes from Sun! Did you know that? So before you use expensive anti aging product or wrinkle care product, please use good sunblock every day (Even it rains or if you spent the whole day indoor, you have to wear sunblock! UVA amount is always same regardless of the weather and it comes inside through window and anywhere!).
But I saw many of my SG friends are not using sunblock, because many cases they couldn't find right one. Their previous sunblocks brought skin trouble or felt it is too thick or dry, and sometimes it made you look like a ghost! and If you layer more with foundation or cushion, you will see these patches everywhere on your face. So they skipped sun care process, not knowing it is the MOST important part of skin care routine!
After seeing KR IG community rave reviews about this product, I had a meeting with IWLT HQ in last March during KR business trip. and Personally tested during last 3 months (so finished 1 sunblock tube already). So very confident to recommend this product.
Only Natural & Healthy Glow : It is not white, but natural skin tone color. If you don't like ghost like white cast, which will eventually lead to darkening a bit later, this is perfect product. It only gives you nice glow, which will last throughout the day. Right after you apply IWLT sunblock, you can see natural tone-up booster effect (yay for the brightened face!). Perfect base before your make up. After sunblock, apply BB (or your preferred Foundation or Cushion.)
Fast absorption & Good Adherence : It is not thick textured cream, it is very light weight lotion type. So you feel like you are applying soft lotion. Thanks to its light texture, you can apply it as a very thin layer, which helps fast absorption and good adherence.
All- day moisturizing :My favorite part is its hight technology included Hydro gel elastomer inside the formula. So unlike other sunblock, which makes you feel dry, IWLT sunblock will help you feel all day moisturizing effect( only moisturizing not sticky)!
Double UV guard : Have you wondered what is UVA and UVB? In UV rays there are two different rays. One is called A and another one is B. It has different kinds of damage on your skin. (Kindly refer the image below.) So when you choose sunblock you have to carefully check both PA (level of protection against UVA) and SPF (level of protection against UVB). As you can see IWLT has highest level in both measurement!
Key Ingredients of IWLT Sunblock :
Not just sunblock, it really helps to achieve brightened skin and winkle improvement.
Pycnogenol (Flavonoid complex from Pine Tree), which protects Collagen, improves hyper-pigmentation, and protects capillary vessels.
Ceramide 3 gives you brightening effect.
Recommend IWLT BB, best partner for IWLT Sunblock: LINK
Sun Block (Expiry Date : 28 May 2021)
Made in Korea/ I Woke Up Like This
Check out honest customer review below (Swipe left to see them all)